WayBeyond has established its first Latin American presence with the establishment of a new Business Development Consultant role in Mexico City, supporting growers in the region with their technological needs.
“We are incredibly pleased to welcome Celene Solis to the team and have someone on the ground with her expertise working with growers,” says Darryn Keiller, CEO & Founder.
“Mexico has a production value of more than US $3 billion with an ever-increasing growth through the more than 57,000 hectares of protected cropping. We see the value we can add to producers through new technology and data support for optimizing their businesses.”
Ms. Solis joins WayBeyond with over 10 years of experience in agribusiness including key account management with Monsanto and Bayer Crop Science.
WayBeyond has people based in New Zealand, the Netherlands, the United States, and now Mexico. This expansion into a new market and ongoing growth over the past two years is also supported by the New Zealand Government.
“It is fantastic to see New Zealand AgTech innovation being applied in Mexico to support local growers. Having local staff is really important for any company but especially in the agribusiness sector,” says Rhianon Berry, New Zealand Trade Commissioner Mexico, Central America, and the Caribbean.
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