As society gets ready for back-to-school season, parents are sending their kids to class with a fresh snack they love to eat by the handful: Uno Bites™ Nano Cucumbers from Pure Flavor®.
These super small, one-bite Nano Cucumbers aren’t the result of a science fair shrink-ray experiment gone awry – Uno Bites are grown in Pure Flavor’s high-tech greenhouses to be the perfect snackable veggie for kids to enjoy in class, at recess, or in the bus.
Photo: Pure Flavor
Fresh, natural, and healthy snacks are on parents’ radar this year. The pandemic prompted many consumers to consider how increasing veggie consumption can improve their health & immunity. For busy parents putting nutrition first on their back-to-school grocery lists, Uno Bites offer a refreshing level of convenience.
“Parents want to pack healthy vegetables in their kids’ lunch boxes every day of the week, but they often struggle to find convenient, hassle-free options,” said Matt Mastronardi, Executive Vice-President.
Available in both Dry Pint and 1.75lb packages, Uno Bites Nano Cucumbers are so small that kids can literally grab them by the
handful. “With Uno Bites, we’re providing a nutritious product we know kids love in resealable, and recyclable packs - you can snack right out of the pack”, said Mastronardi.
The emphasis on convenience is backed up by survey data from Pure Flavor’s #LoveForFresh campaign in late 2020. The brand surveyed hundreds of people across North America and found that more than 88% agree convenience is important to them when purchasing healthy snacks. 78% of people said they would eat more healthy snacks if they were more readily available.
“We want to make healthy snacking options available to all parents across the country this school year.” said Mastronardi. “We don’t think a lack of convenience or availability should be a barrier for kids to maintain a healthy diet, so we’ve increased production for Uno Bites to meet increased demand this Fall & Winter season.”
According to Chris Veillon, Chief Marketing Officer at Pure Flavor, all that delicious content is meant to inform consumers on the versatility of each cucumber in the brand’s lineup. “We grow four different types of cucumbers and each one has specific flavor pairings, recipes, and uses that make it unique,” said Veillon. “If you think all cucumbers are the same, think again – that’s what we’re showing with all the content we share.”
Photo: Pure Flavor