This week over 74 tonnes of premium Scottish-grown AVA strawberries will hit supermarket shelves across the UK. The start of the season has been delayed by a few weeks due poor weather; however, AVA Berries says this will not impact the availability of its premium berries this summer as it expects to grow up to 1,500 tonnes of juicy AVA strawberries.
AVA Berries are grown by a group of growers based across the north-east coast of Scotland, Perthshire and Fife, which has the ideal micro-climate for producing the perfect strawberry with its warm days, cool nights, and just the right amount of daylight hours.
AVA Berries were the first brand of strawberries to be sold in the premium lines of UK supermarkets, and are now sold across the UK as part of Aldi’s Specially Selected, Morrison’s The Best, Co-op's Irresistible, Sainsburys’ Taste the Difference ranges, and in M&S stores.
Jill Witheyman, Head of Marketing at AVA Berries commented: “Scotland produces the finest strawberries in the world and the news that top quality AVA strawberries are readily available from supermarkets across the UK from this week is welcome.”
Jill continued: “Last year was a record season for AVA Berries and we’re projecting a 30% increase in volumes grown in Scotland this summer to keep up with the demand. We’re finding that consumers are seeking out top quality berries more than they did previously, and are enjoying our AVA strawberries in different ways, whether that is in a salad or a cocktail – or simply straight from the punnet as a healthy snack.”
AVA™ strawberries will be available in Aldi’s Specially Selected, Morrison’s The Best, Co-op's Irresistible, and Sainsburys’ Taste The Difference ranges from this week. Consumers are urged to check the little white label on the punnet, which shows the variety of strawberries and where they were grown in Scotland.