Produce Marketing Association has announced that the association will bring the industry back together – in person – in Monterey, CA for the Foodservice Conference on July 21 and 22. The yearly event is where foodservice and produce intersect and where connections and partnerships are made.
This year, as the foodservice industry rebounds from one of the most disruptive times in our history, PMA will provide a venue for foodservice to find the partners supplying the freshest and healthiest products central to consumers’ wellness and essential to any menu.
“Before COVID, produce was having a moment in foodservice with the rise of the plant-based food movement,” said PMA’s Joe Watson, vice president of membership and head of the foodservice portfolio. “While the past year has been more disruptive than any of us could have predicted, we know that as we can begin to safely come together, people are looking to do that over delicious food that is especially good for our health. We want to make sure our foodservice partners are positioned to meet demand with fresh and delicious products and that’s what we’ll aim to do in Monterey this year.”
There will be additional updates on the Foodservice Conference in the coming weeks, but PMA has been clear that safety is the top priority for guests at their upcoming in-person events. PMA will use global and local guidelines and industry-specific standards and recommendations to create an event that ensures meaningful connections in a safe, socially distanced way. More information about these modifications and safety protocols will be shared closer to the event.