Compared to previous years, the Premium Qatari Vegetables and Qatar Farms programmes have achieved significant sales during the year 2020. The sales of Premium Qatari Vegetables reached 4,565 tons compared to 2,740 tons in 2019, an increase of about 66%. The sales of Qatar Farms for the 2020 season were about 19,000 tons compared to 11,506 tons in 2019, an increase of about 64%.
The Ministry of Municipality and Environment launched these programmes in co-operation with the Ministry of Commerce and Industry. Their goals was to improve local marketing operations and help the farmers market their produce, helping Qatari farmers to display their local production of high-quality vegetables with affordable prices for the consumer without an intermediary, nor paying the farmer any financial commissions in return.
As reported on gulf-times.com, the Premium Qatari Vegetable programme was launched in January 2017 with the participation of 16 farms in Al Meera complexes only. As a result of the success of the programme, it was launched in other consumer malls (such as LuLu Hypermarket, Carrefour and Family Food Centre) in December 2017 and the number of the participating farms has reached 150.
Launched in March 2018 with the participation of four major consumer malls (Al Meera, LuLu Hypermarket, Carrefour and Family Food Centre), the Qatar Farms programme achieved good sales during in the first season, amounting to about 1,969 tons of vegetables.