To inspire families to get back in the kitchen this holiday season, Pure Flavor® recently launched their first edition of the Live Deliciously® Magazine, a 20-page digital magazine that features flavors for every style and appetite.
“Without any in-person sampling opportunities like trade shows or community events over the last 9 months, we encouraged our various brand partners to create even more content that could be shared digitally in key regions where we have strong retail relationships”, said Chris Veillon, Chief Marketing Officer.
© Pure Flavor® © 2020
Photo Credit: Pure Flavor® © 2020.
The first edition of the digital magazine, called the “Holiday Flavors Guide,” features 18 mouth-watering dishes from various social influencers from around North America. From DIY Charcuturie Boards to Vegan inspired dishes to a variety of snacks, appetizers, and tasty main courses, all featured recipes include a wide variety of Pure Flavor®’s greenhouse grown vegetables that are available year-round.
Pure Flavor® has seen significant spikes in website traffic as well as double digit growth this year across its social channels. The brands' digital content strategy is to create an I-C-E based approach to consumer engagement:
- I = Inform: Raising awareness for the brand of products
- C = Connect: Explain how products fit the lifestyle; serve up content that creates a connection; emotional purchases, types of use
- E = Educate: Product characteristics: FAB’s (features & benefits), how to use in the kitchen; pairings, ‘Goes Well With…’
Photo Credit: Pure Flavor® © 2020.
“The new Live Deliciously® Magazine is just one part of our strategy to create great content that we can share across all our channels to encourage people to eat more fresh fruit & vegetables”, said Veillon.
To view the first edition of the Live Deliciously® Magazine, click here.
For more information:
Chris Veillon
Pure Flavor®
Tel: +1 (519) 326-8444
Email: [email protected]
www.pure-flavor.com
