Generation Farms, grower-shipper of conventional as well as organic fruits and vegetables, launched a new logo over the summer and is now ready to share their redesigned website that focuses on the company’s vision for the future of fresh produce. The logo and website tell the story from humble beginnings, growing Onions in Vidalia, GA in 1974, to today becoming a global leader at the forefront of modernizing the produce industry.
“Our new branding and website honor the hardworking heritage that helped us get where we are today," said Gastón Marquevich, CEO. "We are also focusing on the future, which includes being relied on by our retail and foodservice customers around the world as their preferred, single-source provider for sustainably-grown conventional and organic produce year-round. The new logo and website help us share our vision, products and passion."
The company’s new tagline, Fresh For The Future™, drives home the company’s bold vision, which includes an aggressive plan for growth. “We are expanding rapidly to position the company for future growth,” added Marquevich. With that in mind, the website was developed with a second phase of content and functionality already planned into the structure, ready to be implemented as soon as needed.
Well known for being a grower-shipper of onions, Generation Farms also ships cucumbers, eggplant, garlic, peppers, squash, watermelons and more. With additional commodities being added frequently, the new website makes it easier for retail and foodservice buyers to learn about all of Generation Farms’ products, pack sizes and shipping locations—from Lake Wales, FL to Hamilton, MI—along with their commitment to food safety, sustainability and technology.
The updated look is casual and contemporary, which will appeal to today’s shoppers on packaging and in-store displays supporting retailers in merchandising fresh produce for increased consumption. "Generation Farms’ new website is clean and modern," relates Molly Briseño with Moxxy Marketing who developed the website. "It’s exciting to help position such a bold and innovative company for future growth."