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Roland Bötz on organic cress marketing

"Due to Corona, 2020 has been a sluggish marketing year so far"

The marketing of cresses traditionally takes place in autumn in a rather quiet way. This gives us the opportunity to look back on the past, eventful months. "Due to Corona, 2020 has been a rather sluggish marketing year for us so far. In my opinion, it is also difficult to make a forecast for the remaining months of the year," says Roland Bötz, producer in the Knoblauchsland of Nuremberg.

The Bötz couple is dedicated to the organic production of cresses.

The Bötz family has been cultivating organic cress varieties on a total of 6,000 m2 of greenhouse space for 20 years now. Over the years, cresses have established themselves successfully, especially in the gastronomy. However, this sales market has been particularly hard hit in recent months. "Fortunately, we also serve retail customers, so our sales have not collapsed too much. Nevertheless, we are still around 20 percent below the average sales level."

A total of eight organic cress varieties are cultivated on either hemp fleece or perlite substrate and are ultimately sold in retail outlets in open cardboard packaging.

Sales hits at Easter and Christmas
The range of varieties of the Bötz family extends from the well-tried garden cress to broccoli and pea cresses to radish cresses. "The red-colored varieties in particular have been well received by customers in recent years. Overall, the cress market has been recording slight, gradual growth for many years, both in the catering trade and in the retail trade," said Bötz, describing the marketing potential of the sprouted vegetables.

The colorful organic cresses from the Knoblauchsland are particularly popular with consumers, especially during the holidays. "Sales peak  every year at Easter and Christmas. At those times, people demand something special on the table."

The current owner's mother runs the sales at the Nuremberg wholesale market.

For more information:
Gemüsebau Roland Bötz GbR
Roland Bötz
Loher Hauptstraße 99
90427 Nürnberg
Telefon 0911-345391
Fax 0911-382129
[email protected] 

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