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First digital Field Day for Clause Maghreb

In the delicate sanitary context, Clause Maghreb confirms once again its willingness to accompany its clients and partners in their activities in all circumstances: the first digital edition of the #MaghrebFieldDay took place from September 21st to October 1st, 2020, on the Facebook page of HM. Clause Maghreb.

Every other year, Clause Maghreb organizes its traditional Field Day. Many clients and partners then get together for this occasion at the HM. Clause experimental station of Ahmer el Aïn, in Algeria. This open day is a great opportunity for vegetable producers from the Maghreb to exchange with the marketing and technical teams about their specific needs and discover the latest innovations.

This year, the entire Clause Maghreb team mobilized to propose a digital alternative to this event. Over a period of 11 days, six videos were shared. Visitors had the possibility to browse through the entire plot and focus on different species and types of crops. Among the varieties to be highlighted this year were the Top 608 round tomatoes for their growing flexibility and the Amaryllis for its high yield potential and excellent fruit set. As for peppers, the Saïf ensures a strong plant and a good yield, and the Golden Hot is a spicy fruit, even in the winter. Finally, the Yassin melon is a very uniform and attractive fruit.

Ahmed Benomar, general manager of Clause Maghreb, explains that “this digital event has represented an important investment for the Clause Maghreb team to reinforce its client proximity in all circumstances. This first digital edition was a success!”

The event reached an average of 2,800 people per day and generated a real interest from our clients and partners. Karim Bengana, development manager at Clause Maghreb testifies that “throughout the event, the members of the HM. Clause Maghreb community showed their support and satisfaction regarding the tools available during these peculiar times. It was a real source of motivation for the marketing team!”

This year again, Clause Maghreb confirms its willingness to invest in the search for suitable and efficient products for the local and export markets of vegetables from the Maghreb, while further developing the proximity with its partners.

About HM.Clause

HM. Clause is an international vegetable seed company whose objective is to satisfy local needs with worldwide diversity. It invests in innovation through international partners in the scientific, industrial and marketing fields. An innovative company focused on plant breeding, HM. Clause specializes in the creation, production and marketing of vegetable seeds worldwide. In 2008, Harris Moran Seed Company (United States) and Clause (France) merged to become the Business Unit of Limagrain, called HM. Clause. HM. Clause generated 355 million euros [418 million USD] of revenue in 2019 and has more than 3,100 full-time employees in over 30 countries throughout the world. Its main markets are the USA, Mexico, Spain, Italy and France. HM. Clause is a key international player for melon, zucchini, squash, lamb’s lettuce and fennel seeds, as well as for peppers, beans, tomatoes, sweet corn and cauliflower.

Its investments in research and selection represent 18% of the annual revenue. The organization coordinates the selection of 24 species and has more than 800 people actively involved in the research and development activities. HM. Clause is a Business Unit of Limagrain, an international agricultural cooperative group specialized in field seeds, vegetable seeds and cereal products. Founded and managed by French farmers, Limagrain is the fourth largest seed company in the world.

For more information:
Romane Sulpice   
Communication Manager EMEA     
Phone: +33(0)6 37 19 66 70       
[email protected]     
Véronique Lafanechere
Communication Manager EMEA
Phone: +33(0)6 42 21 04 72
[email protected] 

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