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Agribusiness CEOs on food chain transparency

GlobalGAP CEO Kristian Moeller invites agribusiness CEOs to a virtual roundtable discussion on 'Food Chain Transparency: A Question of Governance?' The discussion will take place within the framework of the 30th World Conference of the International Food and Agribusiness Management Association (IFAMA) on Thursday, 24 September 2020.

The discussion will center on consumers’ demands for more transparency and the tendency of major brands to conceal their competitive food chain data. The roundtable on how to establish more food chain transparency will be made up of various CEOs of leading agribusiness firms from Asia and Europe.

GlobalGAP CEO and IFAMA Board Member Kristian Moeller has a clear objective: “I want to discuss with executives in the food and agribusiness sector how they imagine utilizing new technologies to find new ways of collaborating, all with the purpose of driving change. We will raise questions such as what a governance structure for establishing a global Honest Broker Platform should look like.”

Technologies for global traceability solutions have been successfully piloted. Yet these technologies often exist independently of each other and lack common rules for data privacy. A growing number of IT solution providers are competing to be the single go-to platform to achieve the necessary critical mass to capitalize on network effects. So far, they have not been successful.

Therefore, during the virtual roundtable, the participants will discuss opportunities and experiences of initiatives that have successfully agreed on industry standards for technical interfaces, privacy rules, and compliance enforcement procedures.

To set the scene, GlobalGAP is preparing a recording with the Managing Partner of one of Germany’s leading management consulting firms for the food sector: Anselm Elles, Managing Partner at AFC Consulting Group. He will introduce the landscape of existing IT platforms and solutions that aim to provide end-to-end transparency.

The virtual roundtable discussion is part of the IFAMA 2020 Academic Symposium online event and will expand on the forum discussion 'The Digital Effect on the Post-Corona Food System' held live in August 2020.

Dick Veerman, founder of Foodlog and anchor of this year’s virtual conference, explains in this video what the participants can expect at IFAMA 2020 – Rotterdam goes Digital.

For more information:
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