On Thursday, 3 September, Coop Denmark will open its 13th Coop 365 test branch. These stores have been set up according to a new format. It's something between a discount and a high-end supermarket. CEO, Jens Visholm, is curious about what shoppers will think of this idea. "Consumer demands have changed, and Coop 365 is our response to that. We would, therefore, very much like to hear from our shoppers and members. Is this how the discount supermarket of the future should look?"
The chain is called Coop 365 because it's open for shopping every single day of the year. Also, the Coop trade mark strives to find responsible products 365 days a year. The test stores' color is green. This color refers to the green line Coop 365 wants to follow - more organic products, and a ten percent bonus on fruit and vegetables.
John Hornbech Christensen runs the project. He says they'll decide at the start of 2021 if these test stores will become an actual chain. "We've tested a few things in several places under the name, Coop Hverdag (Coop Everyday). Based on this, we further developed the concept into Coop 365. Over the next four months, we'll gather shoppers' reactions to the different test stores. Then we'll decide if we have the foundation for the discount supermarket of the future."
The test stores will open in cities and towns like Copenhagen, Odense, Aalborg, and Frederikshavn. These Coop 365 branches are larger than Coop's current discount supermarkets. They will carry between 600 and 700 different products. Each branch manager can, freely, interpret this as they see fit. This is the case at Coop's other supermarkets too. Shoppers can voice their opinions via firstname.lastname@example.org.