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Agronometrics CEO Colin Fain:

"The goal is to make US fresh produce market data more accessible"

Agronometrics is continuing with its goal of making US fresh produce market data more accessible with a major relaunch of its service that includes innovative tools like market updates, price alerts, and easy navigation through USDA commercial data.

With this latest version of Agronometrics, the company offers a central dashboard where seasoned veterans and newcomers alike can get a better understanding of the markets. With one click, users will have access to weekly summaries of the market data for their commodity.

"With these tools, many people use the site to stay abreast of what's going on in the markets for their commodity, or study historical trends to have a better idea of what the future might hold,” said Agronometrics CEO Colin Fain.

This major restructure of the service is the culmination of years of requests from customers, modifications, tweaks and building new tools and reports with which to gain insights from the USDA data. The interface allows all the elements to work better together, making it much easier to navigate the site and make use of market data.

In addition, price alerts let users know when an important change in price has been detected. Individual users can also completely personalize the service, saving the reports that are most important to them for easy access right from the dashboard.

“What people most appreciate about the service is the ability to gain access to reliable market data when they need it. This way our clients are not stumbling around in the dark when looking to make an important commercial decision,” Fain added.

Agronometrics works with a wide range of companies from across the entire supply chain, for whom it makes USDA Shipping Point prices and USDA Movement Volumes available. Its main customers are producers, exporters, and receivers of fresh produce, but it also works with a handful of retail chains, food service companies, investment firms and academic researchers.

For more information:
Colin Fain
Email: [email protected]

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