Today, clock sales are an integral part of horticultural auctions. 70 years ago, the very first clock sale took place at the then Mechelen Horticultural Auction in Sint-Katelijne-Waver, one of the many auctions BelOrta originated from. This was also one of the biggest steps in the modernization of fruit and vegetable sales.
1950
Externalization of the law of supply and demand
BelOrta’s sales hall is the beating heart of the auction. From Monday to Friday, buyers put the law of supply and demand into practice here. The sale is made possible thanks to six computer-controlled auction clocks. These clocks display different data - including the product name, product quality and unit price.
1960
Buyers can follow the evolution of the price on a halo with 100 glowing lights. This halo shows a starting price and then turns - in a system of discount - counterclockwise to a lower price. The buyer who first presses his or her button closes the transaction and gets an audio connection with the auctioneer. He can then communicate the desired number of boxes to the auctioneer via the communication system. The buyer's transport service is often ready to load the purchased crates immediately after this sale. In this way we create an ultra-short and fast logistics chain.
1970
The auction clock: an impartial, objective and non-influenceable system
Belgian horticulture at an entrepreneurial level has a longstanding tradition, with roots in the early 20th century. In order to obtain the best possible price, the auction clock was introduced in 1950 at the Mechelen Horticultural Auction - one of the predecessors of the current BelOrta - as an impartial, objective and non-influenceable system.
1980
As a result of the rapid technological developments in the 20th century, the clock function also underwent a transformation. Today, connected buyers can also follow all clock movements and conclude transactions from their PC at home. The Simultaneous Network - with a real-time, worldwide connection - ensures that buyers present in the BelOrta sales hall can also bid on products that are simultaneously offered at the other Belgian auctions.
2020
For more information:
BelOrta
Tel: +32 (0)15 55 11 11
Email: [email protected]
www.belorta.be
