Cauliflower is grown in California year-round, and the market has been good recently. Mark Clogston of EpicVeg Inc. says: “There isn’t much demand for the cauliflower, but the prices are good. People are putting down a lot of money on cauliflower, and if the demand was normal then the pricing would be even higher.”
The reason for the higher prices is that there isn’t much product in the pipeline, explains Clogston. “The cauliflower isn’t moving at a brisk pace but there’s also just not that much product on the market at this time of the year. We are entering a transition stage right now – the end of March and beginning of April. That is when the big cauliflower growers’ transition from the desert to Salinas, though we grow in Lompoc Valley, just south of Santa Maria year-round. With the transition coming up for many of the growers, much can change in the coming thirty days.”
California rains impact volumes
Rains in California have been an issue for growers in the past week and have affected the crops. “The rains have definitely had an impact on our cauliflower. There have been days where we couldn’t get into the fields to harvest because of the rain. There would be too much mud and the tractors would sink so we would have to wait a few days until the ground was relatively dried up again. But if there’s product that is ready to be harvested, waiting a few days before getting to it means you can lose the product, and we have seen the impact on the volumes. Right now, our focus in on taking care of our regulars and being flexible, especially with everything else that is going on” Clogston concludes.