Since last year, cucumber nursery Mellantas from the Dutch town of Sevenum has been taking care of all of their sales themselves. This makes them strive for creativity because, aside from the regular distribution channels, the nursery is betting on a new concept. The mini-cucumber as a fast snack.
Dipping sauce
The mini cucumbers come in recyclable packaging and will be in stores under the name Qwix. Carla Houben of Mellantas explains: “There is a natural version, one with sweet chilli sauce and one with a honey mustard sauce. A cucumber with dipping sauce is much healthier than any fried snack with sauce. We notice that the consumers are becoming much more conscious about their health, which leads us to believe that there is a market for a product like this.”
New target audiences
In terms of distribution, many of the same channels will be used, but new target audiences will also be looked for. “Gas stations for instance, or high schools and universities. Lots of snacks are sold there.” According to Carla, this concept is the start of something more. “We plan on coming up with something new every year, something which according to us matched the needs of the consumer”.
For more information:
Carla Houben
Mellantas
Kleefsedijk 14
5975 NV Sevenum
Netherlands
carla@mellantas.nl