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Former Tesco Chief Officer named President of Brandable

Brandable, the consumer packaged goods platform developing wellness, food, and hardline brands, announced the appointment of John Burry, seasoned retail leader, as president of the organization. Burry joins Brandable as the organization scales channel distribution for burgeoning brands Queen V, Veggiecraft Farms, Grow Girl, and Craft City by Karina Garcia.

“We’re thrilled to welcome John to the company,” said Oliver Bogner, Founder and CEO of Brandable, “John’s exceptional track record in executive leadership, merchandising, and marketing will be a tremendous benefit to our young organization. His experience in scaling global retail business channels, keen understanding of complex CPG operations, and depth of knowledge and hands-on experience at the intersection of product innovation and supply chain will be pivotal to the next phase of our growth.”

Burry has an extensive background in omni-channel commerce and global operations, as well as a proven history of retail leadership, including operating board roles across the Tesco PLC group for more than 20 years. During this time, he worked in the UK, the US and internationally in roles that included Chief Commercial Officer and Chief Customer Officer, and he led innovation across a wide range of categories, brands and store formats.

“This is an exciting time to join Brandable,” said John Burry, President of Brandable, “In two short years, this team has established an impressive foundation across a group of innovative brands. The brands of the future will be built and scaled differently to those of the past, and this young team has a strong sense of how to do this successfully. The opportunity to apply my industry experience and expertise to this nimble organization is a great next chapter for me. I look forward to working together with the team and the board to help Brandable achieve its full potential.”

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