Afrex South Africa, exporter of more than 80 varieties of unique and niche baby vegetables, edible flowers and leaves as well as fresh cut herbs, will be exhibiting their products at the Fruit Logistica trade show in Berlin from 5 to 7 February 2020, at Hall # 26 Stand D-19.
“Afrex South Africa will be launching two new products and we invite all interested parties to come and see the new products,” says John Kowarsky, co-owner of Afrex South Africa with Etienne Taitz.
The butterfly blue flower, or Clitoria ternatea (photos supplied by Afrex South Africa)
“Our plan is to launch, from the many edible flowers on offer, a very new edible flower, each day at the trade show at 10 o clock. Clitoria ternatea is better known as the blue butterfly pea flower. We will offer a taster and explain the nutritional benefits of this flower. Over the last few years, Afrex in conjunction with Carla Jenkins of Plantforum Nursery have grown this plant from seed, and now we are ready to export this flower to all our customers. We welcome all to visit our stand and enjoy seeing this new product and many others on display!”
Besides the blue butterfly pea flower, Afrex will also be launching a newly designed and very innovative carton called the Herbox (pictured right).
This carton will contain fresh cut herbs which improve the quality of the product considerably. The new package (patent pending) was designed by Amnon Zamir of Cargolite®, enabling the much-needed ventilation of the fresh cut herbs during the logistic chain of events.
From source to destination the new carton will minimize the natural increase in temperature and contribute greatly to maintaining the temperature of the product. Recent trials carried out in Israel and in Kenya have proved the advantages of this carton. John, Amnon and Etienne will gladly explain all of the benefits of the Herbox to all visiting the stand.
John Kowarsky and Etienne Taitz believe in the growth of the potential markets in Europe, Eastern Europe, Russia, the Gulf and all the new developing markets in the Far East, which are already very important markets for the company.
“We will therefore be displaying our full range of baby and micro vegetables, herbs, our edible flowers and leaves at the exhibition,” says John. He notes that the ‘edible flower’ product line is showing strong growth for the company, and Afrex South Africa will be expanding their range of edible flowers, offering exciting new products for all Afrex customers worldwide.
“The new innovative herb carton will also provide Afrex’s customers with fresh cut herbs and improve the logistic cool chain considerably, enabling a better product to be sold to the end customer,” says Etienne.
The Herbox
Afrex has been exporting perishable products from South Africa since 2003, sourced from contract growers spread over different climatic areas to manage risk and ensure continuous supply. Afrex is also investing in production units in order to assist their growers.
Afrex has offices in Johannesburg and Cape Town, with packing facilities close to the airports to ensure that perishable products are flown out within six to eight hours, but always within a day.
Mini-vegetables from the Afrex South Africa range
Because their products are very sensitive, they have developed systems to maintain the cold chain, thus enabling them to deliver a high-quality product to clients around the world.
“We look forward to supplying new markets and to meet the challenges of adapting our products to these new markets worldwide,” John concludes.
Visit Afrex Trading at Hall # 26 Stand D-19 Berlin Fruit Logistica.
For more information:
John Kowarsky & Etienne Taitz
Afrex - South Africa
Email: [email protected]
[email protected]
[email protected]
