Comprehensive export guide to opening Chinese market's doors

China is the largest global exporter of, among other products, potatoes, apples, and peanuts. However, the Chinese market is open to importing overseas fruit (see our article of 15-1-2019). The country's middle class is becoming more affluent. The trend is, therefore, that they are no longer buying fruit and vegetables in their local store. They prefer shopping via the internet or in large supermarkets. They buy pre-packaged, high-quality fruit and vegetables. Drinking freshly-squeezed fruit juices and smoothies is also becoming a trend in China.

It does take some effort to penetrate the Chinese market. This market is neither static or homogeneous. It consists of different consumer markets determined by regions and cultures. These markets sometimes even overlap. That must be kept in mind when orientating oneself in the Chinese market. It is also essential to take regular business trips to that country.

Prospective exporters should attend Chinese trade shows too. There, business relationships can be made and strengthened. Working with a local distributor or business partner is recommended. This, and much more, can be read in this comprehensive export guide to China. It was compiled by the United States Department of Agriculture (USDA).

Source: The USDA's Exporter Guide China

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