CubicFarms has completed the acquisition of HydroGreen, a South Dakota-based private company headquartered in South Dakota. HydroGreen is a manufacturer of fully-automated hydroponic growing systems that produce live, green animal feed, prioritizing animal health and performance. HydroGreen’s unique process sprouts grains, such as barley and wheat, in a controlled environment with minimal use of land, labour and water. Its system performs all growing functions including seeding, watering, lighting, harvesting, and re-seeding – all with the push of a button – to deliver animal feed without the typical investment in fertilizer, chemicals, fuel, field equipment and transportation.
Dave Dinesen, Chief Executive Officer of CubicFarms, commented: “With the acquisition of HydroGreen, CubicFarms emerges as a true global leader in the automated controlled-environment-agriculture space. The combination of both Cubic and HydroGreen technologies allows us to address both fresh produce and animal feed markets, and leverage the learning and assets of both companies to lead the market worldwide. As the world’s population increases, so does the demand on livestock producers to produce more food while retaining quality and affordable prices. Addressing the automated controlled-environment-agricultural market in the animal feed space is a key growth catalyst for the company.
“In the past few weeks, we have also shored up our go-to-market plan to build on HydroGreen’s impressive sales pipeline through our reseller agreement with the Artex group – a leader in dairy farm equipment sales for 40 years, with a vast network of dealers in 40 countries – and we look forward to announcing our first sales imminently.”
Sales and marketing strategy for the HydroGreen system
CubicFarms has signed an authorized reseller agreement with Artex Feed Solutions. Artex Feed Solutions is a joint venture company owned by CubicFarms and Artex Barn Solutions. Artex Barn Solutions was founded by John de Jonge – also a board member of CubicFarms – who purchased Artex Barn and grew it into a global provider of cattle handling equipment, ventilation and cow cooling. He has deep expertise in establishing and scaling up multiple manufacturing facilities in China and North America.
Artex and Mr. de Jonge plan to market the HydroGreen system to their existing dealership network in the USA and Canada, and to qualified leads in China, Indonesia and the Middle East – areas with substantial market potential due to changing food consumption patterns and supportive government policies toward agricultural technology.
Internationally, Artex dealers will target existing agriculture animal producers looking to enhance profitability and environmental sustainability, early-stage farmers with minimal capital and land constraints, small- to medium-size farms seeking feed alternatives to benefit their operations and urban farmers without access to land.
John de Jonge, President of Artex Feed Solutions, commented: “As a lifelong dairy industry participant, I believe the animal feed market is ripe for disruption, urgently requiring predictable, year round production of nutritious feed while minimizing the inputs of land, labour and water. I am excited to lead the expansion of CubicFarms’ animal feed business by leveraging Artex’s broad network of dealers in 40 countries to bring the HydroGreen solution to market.”
For more information:
CubicFarms
1-888-280-9076
info@cubicfarms.com
www.cubicfarms.com