The holidays are right around the corner and soon shoppers will be thinking about what to serve their holiday guests.
With the growth of plant-based eating, Frieda's says many shoppers are looking for more meatless main dishes to include on their holiday table. The company cites a survey that shows one-third of Americans consider themselves to be “flexitarians”—someone who fluctuates between enjoying a plant-based and a meat-based diet, adding that 60 percent of people are more likely to include at least one plant-based main dish on their holiday table than in the past.
“As more shoppers are looking for meatless main dish alternatives, it’s important for retailers to make plant-based foods a focus in their stores,” says Alex Berkley, director of sales for Frieda’s. “Frieda’s Colored Cauliflower is a great option for holiday main dishes such as whole roasted colored cauliflower with salsa verde. Cauliflower continues to explode in popularity, and adding colored cauliflower to your produce set will keep you on trend with consumers,” Berkley says. Just as versatile as white cauliflower, colored cauliflower—which comes in purple, orange and green—will add a colorful splash to the holiday table.
According to the company, veggie-based mains are great for celebrations – particularly among millennials who are looking to try something new and “show off” their skills with innovative dishes. It concluded by saying sixty-five percent of people plan to attend multiple holiday celebrations, so shoppers will have more opportunities to buy and cook and will seek out veg variety when they shop.