Torre di Mezzo has teamed up with various restaurateurs to promote asparagus from Calabria.
"We started off updating our traditional packaging so that it could provide consumers with information about the company and asparagus in general (from its nutritional properties and benefits to recipes). We opted for ElastiTag®, labels that could contain exclusive recipes from prominent local restaurateurs," explains Gianmichele Caligiuri, president of Torre di Mezzo O.P.
"The elastic labels were printed in 9 versions featuring different recipes from restaurants, pizzerias, osterias and ice-cream parlors. We cooperated with local businesses strengthening our relationship with them. In addition, this solution has made the produce more appealing and works well with the traditional packaging."
"What pushes us is our passion, the love for our land and for its development. We live in a difficult region, which is full of potential. We are now looking to expand this project to other products."
Torre di Mezzo was established in 1952 and has stood out on the domestic and international markets thanks to the quality of its products: peaches, nectarines, Percoca peaches, plums, clementines, oranges, asparagus and fresh milk. It holds the main quality certifications: BRC, IFS and GlobalGAP-GRASP Module.
ElastiTag® labels can be customized and is easily adaptable. Carby Label is the distributor for Italy, always looking for new performing solutions and ready to meet the needs of the labeling world.
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