Asda has announced it will be launching a supermarket first - a range of plastic-free living herbs. All of the company’s living herbs, which are currently sold in a plastic pot with a plastic wrap, will be moving into a new, more sustainable container called a 'plug'.
The plastic wrap will also be replaced by a paper sleeve to protect the herbs, making the entire product plastic-free, which will save 45.6 tons of plastic each year.
Shamma Mohammed, Category Planning Manager for Produce said: “As a team we’ve worked really hard with the supplier to come up with this solution, which will help significantly reduce plastic on our fresh produce, without affecting the quality of the product. It’s really important to our customers and colleagues that we remove unnecessary plastic and this is just the latest in a number of initiatives across every part of the Asda business”.
For more information:
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