"We have been working in the production and commercialization sector for years but, in 2010, we realized that our structure did not fully support our excellencies. Thus we needed to make all processes more effective," explains Giovanni Iuvara, administrator at ProAgri, a Sicilian company specializing in the commercialization of high-quality vegetables.
"A group of producers was therefore gathered to set up a single commercial subject that, after 10 years, has reached a great objective and built a new processing warehouse in Ispica (RG)".
Iuvara has the job of managing the commercial sector and, over the years, has obtained great successes and a considerable turnover for the entire range of products.
Producers who are expected work better
"In addition to renewing the company, we also improved the working life of our collaborators. ProAgri employees take advantage of all comforts that are state-of-the-art on a European level."
Toilets with showers, changing rooms and shared areas are new and with prestigious finishes so that employees can feel welcome and respected.
"We made these choices following an in-depth study that showed how a person who is happy works better. This, in turn, improves the quality of the final product. Basically we transmitted our personal concept of self-love to our employees, which translates into efficiency and passion for their work."
Trusty, loyalty and guarantees
ProAgri mainly deals with the retail chain from small to big platforms thanks to agreements established over the years based on trust and loyalty.
"Our flagship product is tomatoes and we represent the best PGI cherry tomatoes from Pachino. In addition, our company deals with all typical Sicilian products: bell peppers, zucchini, eggplants, etc."
"We work so final consumers can obtain the best quality, also thanks to certifications such as GlobalGAP, GRASP and IFS. We also perform strict internal checks in terms of traceability. Brix levels are guaranteed and so is the overall organoleptic quality, resistance to long transport, uniform packaging and fast distribution."