LGV-Frischgemüse Wien and Seewinkler Sonnengemüse are pooling their competences in the "LGV Sonnengemüse registered cooperative", bundling the strengths of their respective companies and going for more synergy in the future. It will mean the innovative vegetable farmers from Seewinkel in Burgenland will have direct access to the vegetable market. On top of that, the traditional family farms of the growers in a
nd around Vienna will contribute their many years of experience in vegetable cultivation. Together, new concepts are being developed to continue to be innovation leaders in the domestic vegetable market.
Right: Josef Peck, CEO of LGV Frischgemüse Wien.
The product portfolio of the Seewinkler vegetable growers complements that of the Viennese families and the combination of protected cultivation and outdoor vegetables is the best guarantee for a steady supply of goods, being of excellent quality throughout the whole season. One thing has been mentioned as being the ultimate goal: to provide customers and consumers with tasty regional vegetables! In the appearance of the brand, nothing substantial will change for the consumers. The two brands "Seewinkler Sonnengemüse" and "LGV-Gärtnergemüse" will continue to be used to declare the origin and regionality.
LGV gardener and Seewinkler Sonnengemüse - retail partners
Since the start of the sales cooperation, the retail partners from the retail trade have had an even more diverse range of products available. In addition to advantages for the purchasing departments of the retail trade, this also brings synergies for both companies, which will be reinforced by the merger. Pricing, ordering and billing are all coming from one source. Deliveries are made from both production areas and will go directly to the customers. This reduces the expenses of the food retailer while maintaining the highest possible flexibility and freshness.
The aim of cultivation trials is to find new, tasty vegetables and to reactivate old varieties, w
hich will then be produced by the Viennese growers and the Seewinkel vegetable farmers, then finding their way to the shelves of the retailers.
Strong brands - strong partners - strong team
The new company is headed by longtime managing director of Seewinkler Sonnengemüse, sales manager of the marketing cooperation LGV / SSG and board member of LGV-Frischgemüse Wien since last year, Josef Peck. He has already set the course for the current vegetable season and has brought together a team that is well prepared for the upcoming tasks. After a few tense years, the LGV members can look to the future with confidence again.
In the product itself, Josef Peck sees the biggest advantage: "Vegetables are becoming increasingly important in our diets and local vegetables are particularly in vogue. The growing areas in Seewinkel in Burgenland and in Vienna and the surrounding area are ideally suited for growing vegetables. The experience of the gardener families and farmers of LGV and Seewinkler Sonnengemüse guarantees a secure and continuous production. What should go wrong there? The product ranges of the two companies complement each other perfectly. While the Viennese gardeners are specialists in the cultivation of cucumbers and paradeiser and bring innumerable specialties to the market in this area, the Burgenlanders are the masters in paprika cultivation and in the production of radishes, spring onions, salads, cabbage and Chinese cabbage in the field. All in all a round thing. The merger creates even more potential to guarantee successful domestic vegetable production and marketing."
For more information: www.lgv.at