Meanwhile, the company expands to other European markets in the banana sector

"Pink tomatoes need to be promoted"

The Polish love their pink tomatoes and now they even went so far to create an association for what they call the Raspberry Tomato. With the association "Malinowy Król they are representing growers and working on the popularity of their pink tomato, the Tomimaru Muchoo.

According to Rafał Zarzecki, President of Citronex Group and the founder of the association, such an initiative is necessary because there are other varieties that have a different taste - not as good as Tomimaru Muchoo. Tomimaru Muchoo is a variety developed by De Ruiter and created for the pink market.  "With its umami flavor it is unique. Consumers might be disappointed with the taste if they had a different variety, which doesn't resemble the raspberry tomato they are used to", he explains. 

Known taste
“Generally, the consumers know what is good, but sometimes they can be misled by expecting a known taste and quality, and getting something different, and this is where the risk lies,” he said. “With a lower quality, we can lose the loyalty of customers who won't want to pay more for a raspberry tomato that tastes just like a much cheaper red tomato.”

Import product
It's not just Citronex worrying for this matter. Several Polish growers united in the newly formed association. One of the association's tasks is to "prevent consumers from being misled as to the raspberry tomato's variety or country of origin."

"Other varieties than Tomimaru Muchoo also produce pink tomatoes. For example these are also produced in Spain and imported to Poland. And there are also farms in Poland that produce varieties pretending to be Tomimaru Muchoo."

"The consumer is not able to visually distinguish and independently choose a "real" raspberry tomato. The name Tomimaru Muchoo has also not been displayed well so far", Rafal says. “It is not known to consumers as they rarely read labels on cartons, which means they are not aware that when buying pink tomatoes, they don't buy the one whose taste they love."



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