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Doing business with Dutch people and still have a foothold in China

Chinese agricultural park Taizhou: 33 hectare of greenhouse

In December 2018, the Dutch project developer HX Agriculture signed a project contract with the city of Taizhou in Jiangsu province in China for the realization of an agricultural park. On 144 hectares of land there will be 33 hectares of greenhouses, whereby on 6 September the realization will start with 2.7 hectares for the cultivation of lettuce on water.

As project developer, HX Agriculture focuses on project management, financing, operational matters and construction management, cultivation and training. HX Agriculture uses horticultural and agricultural knowledge from the Netherlands and converts this through partnerships with governments and financial institutions into sustainable and profitable projects. This allows Dutch companies to do business with a Dutch company and exploit the benefits of the Chinese market.

Mr. Nick Hong (Dutch Consulate),Mr. Lin (HX Agriculture), Mr. Van Wijngaarden (Consul General Shanghai), Mr. Zhang (Taizhou government).

Thijs Maathuis, Project Director at HX Agriculture: “The Chinese market is certainly ready for modern Dutch horticulture, for both ornamental cultivation and vegetables. To gain market share, we focus on the entire chain: from cultivation to sales. Of course, every project is different but as HX Agriculture we apply the knowledge of the Dutch horticultural sector, for example in partnerships such as Freshteq for the complete chain development. Our Chinese subsidiary takes care of local business operations, including financing, agreements with the authorities and the sale of products.

Prior to the development of the project, we are now setting up a horticultural business in China that meets growers' requirements so that they can implement their current business operations, because management is one of the reasons why projects fail to take off here."

Taizhou Agro park
The entire park consists of 144 hectares of land under which approximately 33 hectares of greenhouse horticulture will be developed. 86 hectares of agricultural land will be used as a park for the local population and tourists who in the future can enjoy nature, a flower garden and various high-tech horticultural installations. Various partnerships in cultivation and training will ensure that sufficient knowledge will be available in the future.

The entire park will be launched on 6 September 2019, starting with the first phase of 2.7 hectares of lettuce cultivation.

Sino Dutch Taizhou HX agropark project

Roadshow September 5-6
The start of the construction will be a major part of the roadshow of the Sino - Dutch Horti cluster organized by the Consulate in Shanghai. Interested companies for greenhouse horticulture, suppliers and starting materials can register via [email protected] and show their interest in participating in the project.

For more information:  
HX Agriculture
[email protected]

Nijverheidsweg 2
Maarssen, 3606 AJ
The Netherlands

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