During the main programme of the fifth Congreso Internacional de Fruto Rojos in Huelva, Spain, on Thursday, and on the invitation of Fruit Logistica, Jaguar The fresh company explained their vision of how they see the sales and marketing of blueberries in the short and medium terms, to meet market opportunities as optimally as possible in cooperation with prominent growers on all continents. Specialists from other parts of the world also talked about this matter.
Kees Rijnhout and Filipe Ravazzini
After the introduction by the Minister of Agriculture, Jaguar The fresh company was given the stage. The company’s trader Filipe Ravazzini da Silva, buyer for Spain/Portugal and product specialist soft fruit, explained to the approximately 1,500 visitors at the sold-out congress what growers of this product group should pay attention to in future.
Keywords like crunchiness, switching from plastic to cardboard packaging, the right commercial varieties, special consumer presentations, colouring and sustainability played their part in starting a constructive discussion among the specialised visitors.
“In recent years, Jaguar The fresh company developed into a specialist in this field, and we offer commercial concepts for the various sales groups in the fresh produce sector year-round. Blueberries, in particular, are important in that,” according to the company.