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"Product innovation is key to our visibility in the Chinese pumpkin market"

"Chinese consumers are starting to pay more attention to pumpkins and the market is gradually growing. People are increasingly aware of their nutritional value, which is the main reason this market is growing. Furthermore, the Chinese growers worked hard to improve the product quality, which is another reason for the growing popularity of pumpkins among Chinese consumers. The current retail conditions in the Chinese pumpkin market are good. The price is at the same level as last year." This is according to Wang Lei of Fuping County Shuoguo Xuan Agricultural Development Co., Ltd.

Baby pumpkins

"We guarantee pumpkin supply all year round to better satisfy consumer demand. Our pumpkin plantations are located in two major production areas in Weifang, Shandong, and Fuping, Shaanxi. Our own plantation is located in Fuping and covers an area of 7 hectares. We manage the plantation in Weifang in cooperation with local farmers. We supply the farmers with seeds and support the plantation of pumpkins with guidance in the use of plantation technology and operation management."

Baby pumpkins

"Our main pumpkin variety is the baby pumpkin introduced from Japan. Each baby pumpkin is around 300-500 grams. We sell our pumpkins under our own registered brand 'Imperial Yellow' through traditional retail channels and e-commerce platforms. We mainly sell our pumpkins through bulk-purchasing companies, wholesale markets, and supermarkets in first- and second-tier cities throughout China. Each retail channel has specific requirements. We, therefore, provide different sizes of packaging and different products to meet varied demand. The most common packaging material for online purchases is the cardboard box. The premium gift box is more suitable for wholesale markets. Pumpkins sold to supermarkets or chain stores are either delivered as loose vegetables or in premium gift boxes."

Baby pumpkins

"We currently produce and sell our own pumpkins. We develop our own seeds and cooperate in plantation. We can effectively guarantee the quality of our products because we control the integrated production process. The pumpkins are quite stable. They reach a certain flavor and product quality after a set number of days. We do not produce second-grade pumpkins with flavors that deviate from the norm."

Contact person: Wang Lei

Company name: Fuping County Shuoguo Xuan Agricultural Development Co., Ltd.

Company telephone: +86 150 6233 9393 

E-mail address: 

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