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Smallhold: Distributing fresh produce

New York’s hottest food trend can be spotted anywhere from Mission Chinese to Whole Foods… The tech masterminds at Smallhold are changing the distribution chain when it comes to fresh produce. Smallhold is the first, and only, organic farm in NYC. It’s also the only mushroom farm. This farm isn’t in one place—it’s distributed throughout partner restaurants, grocery stores, and markets; a citywide collective so to speak.

At first glance these futuristic steel cabinets with curved windows that emit neon blue light look like bizarre tanning beds. But they are ultimately one step closer to affordable, local, and accessible urban farming on a scalable level. Each mini farm yields anywhere from 30 to 120lbs of mushrooms per week, and only takes up a footprint of 16 square feet.

Initially Smallhold’s mini farms started as a way for traditional farmers to supplement their off-season production periods. But the interest from brick and mortar establishments has made it so these glowing cabinets are sprouting citywide.

Source: design-milk.com

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