The Greenery has signed an exclusive contract with the American breeding company, Plant Sciences Inc. In the coming years, they will jointly develop new kinds of soft fruit. New strawberry, raspberry, and blackberry varieties will be developed. The emphasis will be on taste, shelf life, and yield.
Steven Martina (The Greenery) and Steve Nelson (Plant Sciences Inc.), signing the contract for their exclusive partnership
Exclusive partnership
The Greenery is continually striving for new products. This, in turn, means new opportunities for its growers. Plant Sciences Inc. (PSI) has more than 20 years of experience in the development of soft fruit. This California-based company has gained a leading position as a producer of premium soft fruit, that is grown all over the world.
They have done so by researching, developing, and testing soft fruit worldwide. The Greenery's growers have the chance to exclusively market new, tasty varieties. This opportunity is thanks to this Dutch company's collaboration with PSI. In this way, the farmers will be able to distinguish their products from conventional, mass-produced types of soft fruit.
A cultivation specialist from The Greenery will guide the growers while these new varieties are being developed. In this way, The Greenery is involved in the whole chain - from the stock material to the store shelves.
Yield for the grower and client
Besides taste and shelf life, it is also important that these varieties offer the growers' a good yield. The collaboration with PSI has resulted in soft fruit varieties that not only shine in the area of taste and shelf life. They also meet the farmers' demand for using available staff as efficiently as possible.
This was achieved by opting for picking ease and a more level supply line. The Greenery ensures that products reach their optimal value. These products also match the targeted client segment as well as consumer needs. This is thanks to this company's cultivation and marketing concepts.
For more information
The Greenery
Rob van der Weele
Soft Fruit Senior Product Manager
[email protected]
Tel: +31 (0) 622 482 293
