An individual online shop based on the personal shopping behavior of customers - that is what Migros in Bern is testing in pilot project 'My Migros'. With Le Shop, Migros is the Swiss market leader in the food trade via the Internet. Now the retailer is testing a new online format.
In the 'My Migros' pilot project, Migros analyzes the customer's shopping routine and uses it to build an individual online shop for each individual customer. This was reported by the 'Bund' on Thursday, citing the specialist portal Etailment.de.
But 'My Migros' not only prominently displays frequently purchased items. The algorithm also estimates when the products will be needed and sorts them accordingly in the online store, Andrea Bauer, spokeswoman for Migros Aare, told the newspaper. When someone buys toilet paper, the system estimates how long the supply will last. Then it will advertise toilet paper again.
'Lightning fast shopping'
The aim of the project is to make shopping easier for customers. Migros advertises with a 'lightning fast' purchase in 10 minutes. The test has been running since August, but Migros has not yet said much about it. Migros wants to announce 
details of the experiences in the coming weeks. 200 selected customers from the greater city of Bern take part in the test. For reasons of flexibility, 'My Migros' runs independently of the existing online shop Le Shop.
The goods are assembled in the Shoppyland branch. From Schönbühl, the purchases arrive at a central office in Bern and from there are brought to the customer with a one-hour window, according to Etailment.de.
Source: Bund / Swisscofel / Migros