Red roses? No, red radicchio!

"A positive campaign not just in terms of turnover, but also thanks to cooperators, as various producers have established a consortium to start commercialising our red radicchio under a single brand and with a single packaging," explains Giovanni Cataruzzi, technical coordinator for Consorzio Rosa dell'Isonzo.

Rosa dell'Isonzo is a red radicchio variety with unique beneficial properties grown in the area between Gorizia and Grado in Friuli. It is a niche product in need of careful patient processing. 

"The consortium currently gathers 24 producers covering 12 hectares in total, which is impressive for Friuli. The fact that the produce is processed manually and the careful selection of what is commercialized means only limited volumes are available - an average of 3ton/ha sold at around €15-15/kg." 

"Our first 2018/19 campaign is about to end. The warm temperatures in the fall delayed harvesting by around 10 days, so commercialization also started later."

"Two types of packaging are available: blue cardboard crates (30x40) to supply intermediary markets and retailers and kraft paper bags (approx. 1 kg) for small producers who sell their produce directly."

"Consumers have appreciated the qualities of this local radicchio and producers were also happy to have found an organized structure that can distribute the produce in different parts of the territory. From now on."

"In collaboration with ERSA (Ente Regionale Sviluppo Agricoltura), we are performing studies involving specific active principles to understand whether it is possible to eliminate chemicals from this change and only employ natural substances. In addition, together with the University of Udine, we are developing a sensorial test to identify what are the organoleptic and esthetic descriptors of this product."

"The Rosa dell'Isonzo project, created by Istituto Agrario Brignoli in Gradisca d'Isonzo, enabled us to combine research, development, production, education and training. Therefore, the creation of our consortium with its own production specifications, regulation and use of the brand helped organize production and sale operations."

"Our objective for the next campaign is to increase production, acquire new national market and enter new foreign sales channels like Slovenia, Austria and countries strategic for our region." 

Contacts:  
Consorzio Rosa dell'Isonzo
Via Roma, 9
34072 Gradisca d'Isonzo (GO)
Tel.: (+39) 335 370526 
Email: info@rosadellisonzo.it
Website: rosadellisonzo.it


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