Australia: Mark Millis, Flavorite founder, passes away

Mark Millis passed away on Saturday 26th January 2019.

With Mark Millis’ passing, Flavorite has lost a passionate Australian glasshouse pioneer in the fresh food business. Mark was one of the founders of Flavorite who shared and delivered his vision to grow and supply flavoursome glasshouse tomatoes and other fresh produce throughout the year.

"Mark will be remembered fondly by his family and those who have worked alongside him", the company shares in a Facebook post. "We would like to extend our heartfelt sympathy to Mark's family."

Founding Flavorite
After a heart attack at age 40, Mark began a quest to live a less stressful but fulfilling life, giving up his job at the wholesale fruit markets in Victoria where he’d mainly sold bananas, and on occasion, tomatoes. Tired of some tomato offerings that were “like cricket balls”, he purchased a small farm in Tynong and tried his hand with open field tomatoes.

“It was a pretty rocky road and I didn’t like growing out in the paddock,” Mark told Rijk Zwaan in a December 2018 interview.

He battled with inclement weather for five years before building a small greenhouse.

“I had five sons and I wanted them to be part of it, so I handed my seven-year-old a bag of nuts and bolts and said to him to fit the shed together. The two older boys put the gutters on and we went from there.”

Mark says there were many learnings in the beginning and they contracted every disease and insect imaginable.

He used his contacts in the markets to sell tomatoes and over time, it became clear that there was a demand for his product and he needed to increase production to increase profits. In 1993, he approached a long-time friend and fresh produce marketer, Warren Nichol, to go into partnership.

“Even though he’d never sold tomatoes, glasshouse tomatoes in Victoria were a new business so it was a very appealing product. I said to him straight out, ‘I think you can sell these Warren, we can create a new market for them’.”

Warren had a farm at Warragul and with their own money bravely backing the venture the duo built more greenhouses. By 1994, they were picking 120 tonnes of tomatoes a year on 3,000 square metres, while working with 30 smaller growers who utilised their packing shed. Since they already had connections with the supermarkets, they were able to supply Coles and Safeway with truss tomatoes, sold as singles. In 1999, Mark and Warren began packing smaller fruit on a truss, a move that revolutionised their business.

“I was very surprised when we started growing trusses because the demand was so strong,” Mark said.

“I wouldn't say I was a perfectionist but I like things to be really good and we did have a fantastic product.”

Read the full Rijk Zwaan interview with Mark Millis here.

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

© 2019

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber