Today, Team GB has announced that it is extending its current partnership with Aldi by a further four years to 2025.
This latest agreement with the British Olympic Association will see Aldi support Team GB through a third Olympic cycle at Paris 2024, making it one of Team GB’s longest-serving partners.
Since the partnership began in 2015, Aldi’s Get Set to Eat Fresh initiative has also reached over 810,000 young people in the UK. Teaching home cooking skills and the importance of eating fresh, healthy food, the programme is on track to reach 1.2 million young people by 2020.
Familiar and new faces from Team GB will also continue to feature in Aldi campaigns for its popular Everyday Amazing and Super 6 offers, designed to provide fresh, affordable produce to consumers.
To date, the partnership has seen the likes of double Olympic champions Jade Jones, Nicola Adams, Alistair Brownlee and Lizzy Yarnold feature in Aldi campaigns. Team GB ambassadors have also delighted young fans with their attendance at Get Set to Eat Fresh school visits.
Giles Hurley, CEO of Aldi UK, said: “We’re incredibly proud to continue supporting Team GB on its road to the Tokyo 2020 Olympic Games and, with this new agreement, all the way to Paris 2024.
“Since our partnership began four years ago, Team GB athletes have been inspiring ambassadors, showing how everyone can create healthy, tasty meals from scratch using affordable fresh produce - and have fun while they’re doing it."