US: QR code lets customers learn more about their lettuce

From now on, on all Square Roots food packaging, consumers can now see the complete story of where and how their food was grown, and who grew it, with a simple #knowyourfarmer scan.

By simply scanning a QR code or typing in the lot number found on every package of Square Roots fresh produce, you are now able to see the complete story of where and how your food was grown and who grew it — tracing the entire path from seed-to-store.

Read more in this blog by Kimbal Musk at Medium.

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber