From now on, on all Square Roots food packaging, consumers can now see the complete story of where and how their food was grown, and who grew it, with a simple #knowyourfarmer scan.

By simply scanning a QR code or typing in the lot number found on every package of Square Roots fresh produce, you are now able to see the complete story of where and how your food was grown and who grew it — tracing the entire path from seed-to-store.

Read more in this blog by Kimbal Musk at Medium.