Gardener's Pride, a tomato cultivation company, has teamed up with ProCC. An important reason is, according to Marco van Overbeek, that his company can also use this flexible cultivation and labor registration system at temporary rental locations.
In order to register and monitor the production on those temporary locations, Overbeek has made an arrangement with ProCC. "For these greenhouses we were looking for an affordable and easy to implement labor and cultivation registration system. After all, for locations that are not owned, you look for a solution that is not straight away very costly for you as an entrepreneur. We have found this solution in the user-friendly system of ProCC. Flexibility was an important reason for us to decide to work with it. We can very easily transfer the system to our other locations," according to Marco van Overbeek.
In the meantime, ProCC is now being used at all temporary locations of Gardener's Pride. "We think it's a big advantage that the system can be adapted to the specific demand of the entrepreneur. It is almost a Plug and Play system. We could start with it immediately without start-up problems. Also in case of questions, direct contact is always possible. We highly appreciate it that ProCC understands that we want to continue in a hurry. Exactly, flexibility on all fronts."
Always requiring extra greenhouse space
The family business Van Overbeek cultivates ten different varieties in the fine segment in the northern part of the country, including the popular snack tomatoes, cherries on a vine, the little Roma and the rainbow mix with its tomatoes in different colors. The grandfather of Van Overbeek laid the foundation in Rhoon, South Holland, for what is now a hypermodern cultivation company with locations in Drenthe and Friesland. In these two provinces his children and grandchildren found room to expand the business. Automation and biological control with the help of insects go hand in hand with attention for the beautiful product that the fine tomato in 2018 is. Albert Heijn and Bakker Barendrecht have been regular customers for 30 years already.
Approximately six million kilos of juicy, fine tomatoes leave the greenhouse every season for the Dutch market. In order to continue to meet this demand, Gardener's Pride already has 30 hectares of greenhouses at its disposal in the Frisian city of Beetgum and Klazienaveen in Drenthe. In addition, extra greenhouse space is rented in that area at various locations, which usually vary between two and five hectares for a period of a few years.
"There is an ever increasing demand in the Netherlands for special products. Thanks to the attention for healthy food, there is a big growth in snack vegetables. This means we always need extra greenhouse space. Next year we will also start with the cultivation of cucumbers at the request of our customers," declares Marco van Overbeek, who together with his parents and sister has made Gardener's Pride the successful business that it is today.