Village Farms is ready to celebrate and has a few surprises in store for this year’s PMA. First, Village Farms is celebrating the success of its flagship tomato variety, Heavenly Villagio Marzano which was launched at PMA 2011. According to Bret Wiley, SVP of Sales for Village Farms, “the success of Heavenly Villagio Marzano is attributed to a number of key factors, no one else has a tomato just like our Heavenly Villagio Marzano, it is an extremely versatile tomato with a unique flavor people love, and it has amazing shelf life our customers think is fantastic.” This variety is the only authentic San Marzano tomato available in North America today. Wiley goes on to say, "Because of the success of Heavenly Villagio Marzano we want to build on this to get the word out about the newest addition to our exclusive specialty tomato offerings also in the San Marzano family, Lorabella Blossom at this year’s PMA."
“Are you Sweet or are you Smooth” is a consumer taste challenge campaign Village Farms will be promoting in their booth at PMA this year. Show goers will have the opportunity to taste both tomatoes firsthand to determine if they are “sweet” like Heavenly Villagio Marzano or if they are “smooth” just like Lorabella Blossom. Helen L. Aquino, Director Brand Marketing & Communications for Village Farms said, “This is a fun way to get folks to try our tomatoes, there are no right or wrong answers for this campaign and everyone is a winner – you take the challenge and get a sticker proclaiming, “I’m Sweet” or “I’m Smooth”. Plus, the best part is that by casting your vote you can enter for a chance to win an awesome Traeger Grill.” Aquino goes on to say that tomatoes are great for grilling, “We have a plethora of tried and true exclusive recipes on our website for Heavenly Villagio Marzano and Lorabella Blossom that are perfect for grilling, roasting, and cooking”.
In addition, to celebrate their 30th anniversary, the company will be hosting a cocktail reception open to all during the last hour of on the first day of PMA in their booth #3601 on the tradeshow floor from 5-6pm.