They are undeniable eye-catchers: convenient packs containing several mini-cucumbers for when you’re on the go and the logo clearly shows the producer: Windset Farms. Maki Mukai, Marketing Assistant, emphasises the role of such strong branding towards the growing group of loyal customers. “While our packaging grabs shoppers’ attention on the shelf, it’s also an important communication method: it enables us to share information about the quality of our products, the healthy nutrients they contain and tasty serving suggestions. And that’s just on the outside, one bite of a crunch mini-cucumber is enough to keep our customers coming back for more.”
Picowell RZ
Windset Farms started started with Picowell RZ six years ago. “The product was new in Canada at that time. We built up a respectable market from our base in British Columbia and Picowell is now also cultivated and sold in Santa Maria (California) and Las Vegas (Nevada). Yes, the mini-cucumber is wholeheartedly accepted. Consumers appreciate its handy size which works well for smaller families and produces minimum waste. Plus of course, this vegetable is a good fit with the growing awareness of healthy eating, mini-cucumbers are becoming popular for children’s lunchboxes.”Crunchy bite
“The quality has to be right every time. Whenever someone buys our cucumbers, the taste and texture must be perfect. That’s why we’ve been opting for Rijk Zwaan varieties for years. Picowell has an attractive dark green exterior, excellent flavour and a crunchy bite. Moreover, it is a very productive variety, which means happy growers. Rijk Zwaan always provides expert technical advice along with its varieties; we receive support from an entire team. They listen to our suggestions and are great at solving any problems. That is very reassuring, and helps to keep our operation running smoothly. Together, we’re capable of supplying the tastiest, top-quality vegetables.”Friends in Freshness
The Windset story started back in 1996 when the Newell family built a greenhouse in Abbotsford, Canada. And although the company has expanded significantly since then, its goal remains the same: to grow the best vegetables all year round using state-of-the-art technology combined with sustainable growing techniques. Another thing that remains unchanged is the importance of collaboration: the owners of Windset Farms believe that strong relationships form the company’s basis. Hence, they refer to all their partners as ‘Friends in Freshness’. From retailers, consumers and corporate chefs through to the people who work in the greenhouses, everyone plays a part in the success of Windset’s fresh produce.www.windsetfarms.com
www.facebook.com/WindsetFarms
For more information
Rijk Zwaan Nederland B.V.
Burgemeester Crezéelaan 40
2678 KX De Lier
The Netherlands
+31 174 532 300
[email protected]
www.rijkzwaan.nl
Source Rijk Zwaan Chainmail
