Germany: Discounter expands healthy fruit & vegetable brand program

Exclusive private labels for great prices - at NORMA, this certainly goes for its fruit & vegetable range. Now the Nuremberg discounter has extended its Fresh selection further; it has put its fruit & vegetable brand program on six attractive pillars: For a healthy vitamin kick there are the NORMA brands River Valley Fresh and River Valley Premium, as well as Erntekrone Fresh and Erntekrone Premium; for separate fruit and vegetable offerings, customers can go to the Ernteschatz brand. And now there is the new brand "My smile", offering large packs for low prices.


Six strong Fruit & Vegetables brands at NORMA - on this image we can see five of them. Customers can choose fruit from River Valley Fresh and River Valley Premium. Delivering the best vegetables are the brands Erntekrone Fresh and Erntekrone Premium. In the case of loose fruit and vegetables, customers can buy their vitamin bombs from Ernteschatz. On this photo the new NORMA “My smile” brand, offering fruit and vegetables in bulk packs for low prices, is not present. Photo: obs/Norma

From pineapple to zucchini, bananas to asparagus: the NORMA branches offer their customers everything they need for all their fresh and healthy nutritional needs. Punctual procurement channels vary from regional farms, just around the corner, to the import of exotic fruits from overseas.

In the end, the customers can always trust the proven NORMA quality regarding fruits and vegetables, which are always sold at the best prices. The aromas, the brilliant colours, the vitamins and mineral ingredients: it is no wonder that each and every nutrition expert advises people to enjoy fruits and vegetables, preferably several times a day.

And so now, NORMA has added a sixth brand to the previous five fruit & vegetable brand. “My smile”; that is the apt new brand name that every quality and budget conscious shopper should remember. It delivers attractive bulk packaging like My Smile carrots in a 2 kg bag, exclusively sold at NORMA for permanently low prices.

And best of all: In Week 21 (with sales starting on May 22) NORMA will offer its customers 14 articles of these six new brands.

Source: Norma/obs

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