For the third consecutive year, SUNSET has partnered with the Movember Foundation to raise awareness about men’s health. This year’s $20,000 donation brings the total amount raised by SUNSET for the Movember Foundation to $60,000.
“At SUNSET, we pride ourselves on helping our customers to live healthier lives” CEO Paul Mastronardi explained. “The goal of our #MoKumato campaign is to make it easier for anyone to start a conversation about important men’s health issues. It’s all about increasing awareness and motivating men to take preventive action.”
Throughout the month of November, SUNSET Kumato packages will have a special mustache shaped label that promotes the Movember Foundation. Consumers are encouraged to pose for a selfie with the mustache and post it to Twitter, Facebook, or Instagram with #MoKumato to spread awareness.
This year, SUNSET has also launched a dedicated landing page for the campaign, sunsetgrown.com/movember/ where consumers can discover statistics about men’s health as well as participating in weekly giveaways on social media all month long.
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