This World Food Day (16th October 2017) a new survey by YouGov, on behalf of Kelloggs, has revealed that there is a growing crisis in family nutrition across Europe.
The research which went out to a sample of over 8,000 people, including over 2,500 parents of children 18 and under - across France, Germany, Italy and Spain - found that families are struggling to afford a balanced and healthy diet, and are increasingly reliant on Breakfast Clubs, food banks and charities, especially during school holidays.
According to the research, 15% of people across Europe disagree with the statement that fresh fruit and vegetables are affordable and easy to access where they live.
In France, 41% of families felt they struggled to afford the types of food they want their family to eat, while in Germany, 35% of people admitted they want their families to eat healthily but they can't afford to. This rose to 36% in Italy, 38% in Spain, and 48% in France.
Carolina Diaz-Lonborg, Communications consultant, European Federation of Food Banks (FEBA) added: "The research from Kelloggs is mirrored in what our member food banks are telling us. We are seeing an increase in demand for food - particularly fresh fruit and vegetables and for this we rely on largely on companies to think about food banks before they dispose of edible foods.
The theme for World Food Day 2017 is based on investing in food security for people from a variety of backgrounds which should serve to remind us all that there is a lot more to do in the battle against hunger, both in developed and developing countries.
To read more on the report visit www.kelloggs.co.uk/fooddividereport