- Production Manager
- Assistant Professor - Controlled Environments Entomologist
- Technical Development Specialist | Horticulture | France
- Director of Business Development | Middle East | Agtech
- Farm/Production Manager; Berlin (m/w/d)
- Trader Asian Market
- Avocado Growing Manager - Kenya
- Operations Accountant
- Sales Manager for Nordic countries (H/F)
- Senior Breeder
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
- Zambia: "We produce 5,000 units of lettuce per week, per tunnel, year-round"
- UK growers stop planting and put nurseries on sale amidst energy crisis and labor shortage
- Family business: growing tomatoes in greenhouses for over 60 years with an eye on innovations
- Passive solar greenhouses: How Ladakh farmers are harvesting crops in winter
- "High-tech farmer AppHarvest is running out of money"
Transparency from field to fork
Croatian platform makes FNV origin available for consumers
"The concept design began in 2014, and I started the realisation of the project with private funding in 2016. During this time, while I was in the process of financing the enterprise, along with accessing the necessary logistics support, my friend, and now partner, Nikola Vido, joined the project," shared Marko.
The company and the platform share the name VeeMee, which in Croatian signifies a You-We relationship. VeeMee is a network platform which, by way of Personal ID (PID), the manufacturer, provides relevant information about authenticity, or the origin of the product and the services.
The website works as a search engine, similar to Google, made up of a database of PIDs, manufacturers and companies. Every producer and company is issued a QR code which can be scanned via a free app and can be used on any mobile device.
"Once the end consumer purchases a product in a retail chain, market or stand, they are able to find out more about the background of what they are buying. By way of the platform and assigning a PID, we to give end users the opportunity to know a bit more about the manufacturers and origin of products they are buying by using a QR code, which can be found on the packaging," said Marko.
"We have received interest from around the world and are currently negotiating with people from the Netherlands, Ireland, Poland, Italy and China, to add their producers and companies on to our platform, which would make it a global platform. We will be attending Fruit Logistica in Berlin in 2018 and have also been invited to the Amsterdam Agricultural Startup in February."
While it is only available for the Croatian market at the moment, Marko said that the company has plans to offer the website in English in the very near future.
For more information:
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-11-18 UK: NFU reminds new Defra Secretary of Rishi Sunak's food pledges
- 2022-11-16 Freshfel warning: Food safety can suffer due to rising energy costs
- 2022-10-26 PlantwisePlus training helps Kenyan growers meet KS1758 food safety standard
- 2022-10-21 Food safety monitoring could be more effective
- 2022-10-07 UK: New data highlights that families are purchasing fewer vegetables
- 2022-10-07 CDC says outbreak linked to Wendy’s sandwiches is over
- 2022-09-22 Various brands of salad products recalled due to pieces of plastic
- 2022-09-22 GHGA recalls various ready-to-eat vegetable products due to possible Listeria Monocytogenes contamination
- 2022-09-20 Agriculture Ministers in Prague: EU must strengthen food security
- 2022-09-20 Microalgae promise abundant healthy food and feed in any environment
- 2022-09-15 Australian first forum held to assist the fresh produce industry grow with phytosanitary irradiation
- 2022-09-14 NZ: Risk of Hepatitis A from frozen berries
- 2022-09-14 "Less food waste does make a difference"
- 2022-09-12 Smartphone app taking on billion-dollar food fraud challenge
- 2022-09-09 "Solving global nutrition challenges depends on accelerated crop breeding"
- 2022-09-08 USDA has reviewed new purple tomato variety
- 2022-09-06 UK: Sustainable food and drink innovation gets £2m funding boost
- 2022-09-05 E. coli case linked to Wendy’s romaine expands to Indiana
- 2022-08-26 UAE wants to harness AI to tackle food waste
- 2022-08-23 E. coli outbreak with unknown food source