Sainsbury's launches edible flowers line in UK stores
Vanessa Rider, Sainsbury’s Buyer for Edible Flowers said: “I’m really pleased to announce the launch of our edible flowers range especially during British Flower Week.”
"It’s great to see the first colourful buds going into our edible selection and onto our shelves in the coming weeks – I’m confident customers will love the instant summer glamour that they will add to their dishes.”
The flowers will be sold in punnets which will cost £3 each with consumers able to choose between varieties including tagete marigold, monkey flowers, viola and dianthus.
The flowers will be available in stores from Friday, June 30. According to the supermarket, social media and popular cooking shows, have sparked a demand for pretty edible flowers.
Source: getreading.co.uk
