Swedish organic retailer opens outlet in Hong Kong

Swedish food and beverage distributor Pear & Carrot Limited has opened its first Moreganic Sweden outlet in Hong Kong offering a selection of organic F&B brands from Nordic countries.

The Moreganic Sweden shop at Tsim Sha Tsui offers a wide range of organic products based on the KRAV standards, which are among Sweden's official sustainable food labelling standards, according to the Director of Sales of Pear & Carrot Limited, Mr Per Agren.

He said, "Through various distribution channels, we have been supplying Swedish F&B brands in Hong Kong for some years. The city has fast-growing demand for healthy food, and this is partly why we decided to open our first retail outlet here to tap the opportunities."

"Moreganic Sweden also aims to promote Nordic food culture in Hong Kong by introducing more KRAV-labelled brands to increase the choices for people who want healthy food."

Associate Director-General of Investment Promotion Dr Jimmy Chiang said, "Hong Kong as an international city as well as a popular tourist destination in Asia offers a very good platform for overseas companies to raise their brand image and promote their products. I believe Moreganic Sweden will be able to leverage our city’s business advantages to expand in the region."

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