What turns a good vine tomato into a great vine tomato? Presenting it at the right time, at the right place, to the right shoppers. How is this done? The Shopper Model from Prominent will guide you, as it provides crucial insight in the four stages of their purchasing process. Fully understanding their needs is vital when aiming to increase sales.
The Shopper Model diagram
Today’s customers have a more flexible attitude towards purchasing products than they did ten years ago. They are better informed, they use various channels to buy their desired items and their expectations keep changing according to the different stages of their shopping experience.
The Shopper Model is a tool which can help understand modern shoppers throughout their purchasing process. Following their shopping cycle, the diagram offers clarity by focussing on four quintessential stages: ‘consumer’, ‘shop’, ‘category’ and ‘product’. These stages are closely connected and driven by a continuous stream of ‘activation’, which is followed by ‘result’.
Insight in order to increase sales
When you are aiming to increase sales, it is vital to understand shoppers at every stage of their shopping cycle. The Shopper Model can help clarify their needs and expectations and determine the elements that play an important role in their purchasing process. When fine-tuning a customer-focused approach, such insights allow growers, suppliers and retailers to carefully select the appropriate means that are needed to maximise customer satisfaction.
For more information:
Prominent
Wim van den Berg
+31 (0)6 5756 4346
w.vandenberg@doorpartners.nl
www.prominent-tomatoes.nl
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How to maximize a tomato buyer's satisfaction?
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