Antalya gearing up for 16th edition of Growtech Eurasia:

Turkish greenhouse industry and export potential back on track

With an acreage of more than 61,000 hectares of greenhouse production, Turkey remains a focus market for manufacturers of greenhouses, technology and supplies. For this reason, Antalya will again take center stage for the 16th edition of the International Growtech Eurasia fair in the first week of December.

On a total of 50,000 m2, more than 700 national and international exhibitors will once again showcase their products and services to an expected 80,000 visitors who come from almost 80 countries.

Over the last couple of years, the show has pointed out that it is a not to miss event for domesticgreenhouse development as well as for neighboring countries like Russia, Uzbekistan, Turkmenistan, Azerbaijan and Armenia. On the other hand the show is also named as one of the best gateways for doing business in the middle east; many decision makers from Iran, Lebanon, and Irak find their way to the Growtech in Antalya, as well as major investors from North Africa and the UAE.

The show is organized in the heart of the Turkish horticultural sector; Antalya. This region has always been an important exporter of agricultural products. Over the last two years the growers were dealing with challenges as a result of the political tension with Russian. But this also resulted in very interesting alternative markets.

"With the re-opening of the Russian market we believe that at the end of the year we will once again achieve our export targets, and even improve them due to the alternative markets that we have created ", said Mustafa Satıcı, Chairman of BAIB, Turkey's Western Mediterranean Exporters Union. Satıcı said that the agricultural exports from the region almost hit 423 million USD during the first 9 months of 2016.

This year the BAIB is supported by the Growtech exhibition in the form of a special Reception Committee, which is organized in coordination with the Turkish Ministry of Econonomy. "The program allows Turkish exporters to meet with important potential buyers from all around the world. As the Growtech attracts visitors from a wide geography, from Europe and the Balkans to the Middle East; from North Africa to the Turkic Republics, the event is a perfect place for exporters to discover new markets."

According to the show organizer, the Growtech plays a major role for the economical development of the Turkish agricultural and horticultural sectors. "We are creating an average business volume of more than 500 million $ each year for the industry and provide access to alternative new markets as well as existing markets for both visitors and participants", said Engin Er, Exhibitions Group Director at the EMEA Istanbul office of show organizer UBM. "Aside of taking the lead as a platform for communication and dialogue, we focus on creating alternative new business cooperations and opportunities, embracing all actors in the agricultural sector."

Innovation Award

Besides increasing trade show area, adding the Reception Commitee and creating a match-up program, the show's organizer also renewed the concept for the Growtech Eurasia Agriculture Award. The prize, which has been awarded for nine years straight, has been expanded with a special Innovation Area, to highlight the nominees, new innovations and pay special attention to current technological challenges and improvements.

The Growtech Eurasia will take place between November 30th and December 3rd, 2016 at the Antalya Expo Center. The 50,000 m2 exhibition area of Growtech Eurasia is divided according to 4 different types of products and services: 'Irrigation and Greenhouse Technologies', 'Plant Nutrition and Protection', 'Tractors and Agricultural Machinery' and 'Seeds'.

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