Mexico’s farms represent life and the spirit of a people – an emblem of great pride and historical meaning throughout the evolution of the country. Bayer’s Vegetable Seed business witnesses what motivates this transformation to be better every day.
Bayer chose to tell this story through a video for customers and for Mexico’s farms to witness not only the development of the Mexican market, but many valuable contributions of the people who grow their brand and the opportunity created for countless businesses.
Utilizing their infrastructure, including the research center in operation in Culiacan since 2007, the Vegetable Seeds division of Bayer continues to work on the research and development of effective strategies for strengthening Mexico’s farms.
Heinz Ebel, Country Head Mexico: “Bayer’s Vegetable Seeds of México is really trying to become a top partner for Mexican growers. Walk the talk has become a challenging action to be executed after having so many challenges and when it is so difficult to understand what “Value” represents to our customers. We want to get closer and show our customers we think about them, we want to understand them better and work together to solve coming challenges in this changing environment that becomes every year more dynamic. Here is what a company taking into consideration its core values wants to offer to our friends ‘The customer’”.
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"Tweeting Growers"
Top 5 -yesterday
- Picture time! Recap of IPM 2023
- "Ultrapure peroxide leads to lower plant mortality and increased disease control"
- CAN (ON): University of Guelph research makes growing greenhouse industry more efficient
- Pure Flavor brings on industry veteran Joe Sbrocchi
- Combatting ToBRFV with new varieties Ferreira and Novero
Top 5 -last week
- Combining vertical farming and greenhouse horticulture to decentralize lettuce production
- Fresh produce chain hit by Lakeside Produce’s bankruptcy
- Positive vibes on the first day of IPM '23
- Growy acquires assets and team of Kalera International (&ever)
- CAN: Land Betterment acquires 50% ownership in greenhouse operations
Top 5 -last month
- How farmers are cutting out supermarkets
- Combining vertical farming and greenhouse horticulture to decentralize lettuce production
- Higher light transmission and lower heat demand with double foil greenhouse
- Fresh produce chain hit by Lakeside Produce’s bankruptcy
- 30MHz declared bankrupt, curator 'optimistic about restart'
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Other news in this sector:
- 2023-01-16 Colombian tropical seed bank protects seed biodiversity
- 2023-01-12 Seeds undergo radiation in space to explore biology and genetics for enhanced food security
- 2023-01-06 Towards Clavibacter-resistant tomato varieties
- 2023-01-03 Israeli company develops effortless simultaneous plant function measurements
- 2022-12-19 Saga Robotics looks back on last year
- 2022-12-15 "Precision Breeding Bill could increase investment in UK crop innovation"
- 2022-12-01 "Broccoli leaves hold key to fighting crop disease"
- 2022-11-30 "We strive to make raspberries an affordable fruit for more customers"
- 2022-11-29 Healthy seeds, and good germination with Plasma Activated Water seed treatment
- 2022-11-23 BGI-Sanya and KeyGene start collaboration on spatial transcriptomics
- 2022-11-17 Peas will grow again: New “Mendel greenhouse” opens in Brno
- 2022-11-08 IAEA and FAO send seeds into space
- 2022-11-01 Plenty of variety trials in Mexico and Canada: larger, more resistant varieties are the 'new standard'
- 2022-11-01 "The future of UK plant breeding needs more diversity, collaboration and big data"
- 2022-10-31 Precision Breeding Bill will supercharge investment in UK crop innovation
- 2022-10-25 European plant breeding academy announces outstanding student for class 6
- 2022-10-20 ToBRFV-resistant tomato varieties to be launched in Mexico
- 2022-10-14 Production started on new seedless watermelon
- 2022-10-14 The importance of digital phenotying in agriculture
- 2022-10-13 Irish tomato businesses might face delayed start to 2023 growing season
