The access and opening of new markets for the export of fruit and vegetables will be discussed during the next edition of FRUIT ATTRACTION, in the framework of a seminar, organised by FEPEX on Friday 7 October. This will count on the participation of representatives of the administrations involved in the negotiation of agreements with non-European countries, especially the Ministry of Economy and Agriculture, as well as of transport companies and international trading firms.

The conference will also feature Alicia Sánchez Muñoz, Deputy General Director of Inspection, Certification and Technical Assistance for Foreign Trade of the Directorate General of International Trade, an institution under the Secretariat of Trade of the Ministry of Economy, who will analyse the products and the priorities in third countries, as well as the internationalisation strategy employed.

The Ministry of Agriculture, Food and Environment, and in particular the Directorate General of Health of the Agricultural Production, will outline the protocols and phytosanitary requirements for access to new markets.

The conference will devote special attention to transport to new markets, and especially to China, where the first stonefruit exports arrived in August after an agreement was signed between the Spanish Ministry of Agriculture and the Chinese authorities on 13 July. In this presentation, the COO of DHL, Jaume Baro, will analyse the global transportation services, focusing on new markets and the different alternatives, looking at the different options for the supply to China and comparing them in terms of cost and service (transit time) and flexibility.

There will also be time to analyse the business development in new markets in a presentation by the director of Ibertrade, Antonio Perez, who will outline the development of fruit and vegetable exports, especially citrus, to the United States since 1982, when the first shipments started being made.

Spanish fruit and vegetable exports to non-European countries in the first half of 2016 have fallen by 11% compared with the same period of 2015, totalling 203,500 tonnes, which is just 3% of the total exported by Spain, according to the General Directorate of Customs. The EU's exports outside Europe have also fallen and are down by 8%, from 1.4 million tonnes in the first half of 2015 to 1,300,000 tonnes in the same period of 2016, according to Eurostat data. For FEPEX, the negative performance of both Spanish and EU exports outside Europe is important, considering that participation in FRUIT ATTRACTION will contribute to access to these new markets.

The conference "Access and opening of new markets for the export of fruit and vegetables", organised by FEPEX, will be held on the third day of the fair FRUIT ATTRACTION, on Friday, 7 October 2016, in the FRUIT FORUM 4, located between halls 2 and 4, between 11:00 and 13:00. It is part of a comprehensive programme of technical seminars organised by FEPEX, which also includes "The marketing and promotion of pip fruit", to be held on Thursday, 6 October, organised with Afrucat; "Varietal innovation in the value chain", organised together with Anove and held on Friday, 7 October, and "Ways to improve the availability of plant protection products for minor crops", organised together with AEPLA and to be held on Wednesday, 5 October. Also worth mentioning is the 4th International Congress of seedless table grapes, Grape Attraction, organised by APOEXPA with the collaboration of FEPEX.