Rutgers, in partnership with the Northeast Organic Farming Association of New Jersey and the New Jersey Department of Agriculture, has been awarded a $99,803 grant for the study of consumer perceptions and behaviors in the Mid-Atlantic region in order to enable growers to capitalize on the organic market.
The grant was awarded through the USDA’s Federal-State Marketing Improvement Program. The goal of this research is to enhance both the net profits and the sustainability of small farms choosing to service the organic niche market.