The Spanish fruit and vegetable sector had a strong presence at the Asia Fruit Logistica. This outstanding participation is testament to the interest in opening new markets which, despite their massive potential, still represent a very small share of Spain's total fruit and vegetable exports.
In 2014, Spanish fruit and vegetable exports to countries in the area of influence of the fair amounted to: Hong Kong, 3,839 tonnes; China, 1,370 tonnes; Taiwan, 1,011 tonnes; South Korea, 1,405 tonnes; Vietnam, 338 tonnes; Japan 216 tonnes; Malaysia, 4,350 tonnes, and Singapore, 3,420 tonnes. In the first half of 2015, Spanish exports to this group of countries have grown by 55%, totalling 13,426 tonnes and accounting for 7% of all exports to non-European countries.
Logistics and especially phytosanitary barriers have so far strongly limited Spain's presence in these markets; in this sense, negotiations are quite advanced for certain products and countries, mostly China and Japan, which FEPEX considers the two priority destinations.